Blog

  • AI Isn’t Replacing Marketers – It’s Replacing Messy Systems & Bad Decisions

    People keep asking whether AI is going to replace marketers. And every time, I give the same answer: AI isn’t replacing marketers. It’s replacing messy systems – and the bad decisions those systems force people to make. When AI “doesn’t work,” the model is rarely the problem. Organizations love to call it a technical failure,

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  • A Key Performance Indicator (KPI) is a measurable value and a key tool that guides businesses to control and strategize the process to achieve business objectives. KPIs are the metrics that effectively fine-tune the business, analyze the business functions, and lead it to measurable profits. Like a GPS (navigation system) in a car, it will

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  • Often I get asked about running a few ads and getting started on a Search Engine Marketing (SEM) Campaign to help businesses grow. Sounds simple enough, but it doesn’t really work that way. An SEM campaign is not just about creating ads on Google or Bing. There is an intense thought process and groundwork that

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  • Jane: “Hi, I am Jane, and I have been hacked.” Group members: “Hi, Jane!” At one point or another, most us have been victims of the identity theft, website and email hacks, and cyber threats. While we can’t completely stop such intrusions, we can most certainly take preventative measures and ensure that intruders and bots

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  • As we know, Google changes its search algorithm hundreds of times each year, although most of these changes are pretty minor. However, some of them change the way businesses are accustomed of doing SEO. Let’s see the recent ones:

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  • With Google changing its algorithm quite often and lots of conflicting information on the Internet, it’s hard for managers and business owners to know how to manage their SEO effectively. They need to be very cautious of how various factors affect their SEO value. Thanks for reading this list of myths about SEO. If you’d

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  • In talking with many managers and business owners about SEO (Search Engine Optimization), it occurred to me that most of them think SEO is merely the use of h1 tags and plenty of relevant keywords in the body copy of their websites. But that is not the complete picture of how search engines perceive websites

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